Color skills should be noted from the following points: First, the color and packaging illuminated relationship; Second, the contrast between color and color itself. These two points are the key to the use of color.
(A) color and color contrast relationship
Besides, the contrast relationship between color and color. This is the easiest thing to show in many commodity packaging but very difficult to grasp. In the design from the master, the wound effect of the packaging is Yangchunbaixue, on the contrary, it is the lower part of the people. In Chinese calligraphy and painting is often popular so a word, called impermeable, sparse can run horses. In fact, it is a kind of contrast relationship. Performance in packaging design, this contrast relationship is very obvious, and very common. The so-called contrast, generally have the following aspects of the contrast: that is, the use of color shades of contrast, the use of color contrast, the use of color point to point comparison, the use of color contrast, the use of color contrast, the use of color contrast, the use of color contrast contrast, and so on.
(B), the color and the illumination of the packages
So, as the color and packaging should be illuminated relationship from where to start? Mainly through the outer packaging color can reveal or reflect the inner packaging items. Make people look at the outer packaging can basically perceive or associate the inner packaging for what. For this issue, the author has repeatedly mentioned in the past articles, but if we can walk into the store to the cargo greeting on the first look, many products do not reflect to this kind of illumination relationship. So that consumers can not be from the surface to the inside to think of packaging items for what. Of course, it will not play a positive role in the promotion of product sales. The normal color of the outer packaging should be different degrees to grasp so the same characteristics.
From the industry into the normal color of food products, its main color goose yellow, pink to express this gives a person a sense of warmth and closeness. Of course, one of the tea, with a lot of green, beverages, with a lot of green and orchid, alcohol, pastries with a lot of red, children's food with a lot of rose, daily use cosmetics class normal color with its main color more rose, pinkish white, light green, light orchid, dark brown, in order to highlight the warm and elegant mood, clothing, shoes and hats more dark green, dark orchid, coffee or gray, in order to highlight the beauty of the calm and heavy elegance. Clothing shoes and hats are mostly in dark green, dark orchid, coffee or gray to highlight the beauty of calmness and elegance.
From the performance characteristics, food alone, cake and confectionery class with gold, giving a person the impression of fragrance attack; tea, beer and other beverages with red or green class, symbolizing the tea rich and fragrant; tomato juice, apple juice with red, focusing on the natural attributes of the item. Automatic box making machine although some packages from the main color to go not as said above with the commodity attributes of similar colors, but look carefully if the packaging design is from the pen of a connoisseur, then, in the picture of its packaging quasi have that point of view of the symbolic color block, color, color line or the color highlights the content of the concentration. This should be the masterpiece of everyone. Many such examples can be found in the packaging of some garments and some make-up, and even in the packaging of some wines.
